Beyond Ownership at the BMOC Conference

By Jordan Cross • February 07, 2017 • 0 Comments
Beyond ownership. That’s my business! Heard enough takes on the fiduciary rule? Us too. Susan Wilhelmsen from EMyth is stepping in to replace the fiduciary regulation session at the upcoming BMOC Conference with an informative, hard-hitting and entertaining focus on business leadership to help you work ON your business without working too much IN your business.

Session 1: Intro to EMyth

Wouldn’t it be great if you could build a business or department that wasn’t dependent on you? Far too many owners and managers find themselves tied to the tactical work of the business, with little or no time for developing their staff and working on the strategic aspects of the business. They have been unable to fulfill their dream and never fully realized their own personal potential. In this 75-minute presentation, you are going to look at why that might be and what you can do to change the course of your own reality.

EMyth Certified Business Coach Susan Wilhelmsen will take you through the principles outlined in Michael Gerber’s bestselling business book, The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It. It’s been voted the #1 business book by Inc. 500 CEOs and listed in “the 100 Best Business Books of All Time. The book also launched the creation of the EMyth Business Development Framework that has been coached to 75,000 business owners in 145 different countries.

The EMyth Perspective is about taking ownership and taking responsibility for every element of the business. Attendees will:

  • discover what’s holding you and the business back;

  • learn what you’ll need to create a self-managing company; and

  • begin to work on it, and not just in it.

Session 2: Business Checkup — Round Table Workshop

Just like an annual physical with your physician, your business can benefit from a review — or checkup — of the seven business dynamics (leadership, brand, finance, management, marketing, sales, delivery). Each of these areas should be producing a specific overall function for your business and — when integrated together — deliver a living, growing organization that serves your customers, your employees and your own life.

Performing a business checkup will help you move toward your goals. It’s the bridge between the lofty vision you set for your business or department and the actual work it will take you to move toward it. And in the session, you will:

  • assess how the business is currently performing so you know what to focus on;

  • identify projects that will have an impact on your success and growth; and

  • walk away with a clear “next step” to get on track in 2017.

The BMOC Conference will be held on April 2-4, 2017 at the Hilton Rosemont in Rosemont, IL. Additional information is available here.

Jordan Cross, QKA, is Vice President, Principal, of CrossPlans.




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